What great brands do : the seven brand-building principles that separate the best from the rest
(Book)
Author
Published
San Francisco : Jossey-Bass, A Wiley Brand, [2014].
Format
Book
Edition
First edition.
ISBN
9781118611258 (cloth), 111861125X (cloth)
Physical Desc
vii, 262 pages ; 24 cm
Status
Description
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More Details
Published
San Francisco : Jossey-Bass, A Wiley Brand, [2014].
Edition
First edition.
Language
English
ISBN
9781118611258 (cloth), 111861125X (cloth)
Notes
Bibliography
Includes bibliographical references (pages 221-238) and index.
Description
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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Copies
Location | Call Number | Status |
---|---|---|
Bernards Township Library - Adult Nonfiction | 658.827 YOH | Available |
Morris County Library - Adult Reference | REF 658.827 YOH | Non-circulating |
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Citations
APA Citation, 7th Edition (style guide)
Yohn, D. L. (2014). What great brands do: the seven brand-building principles that separate the best from the rest (First edition.). Jossey-Bass, A Wiley Brand.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Yohn, Denise Lee, 1967-. 2014. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. Jossey-Bass, A Wiley Brand.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Yohn, Denise Lee, 1967-. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest Jossey-Bass, A Wiley Brand, 2014.
MLA Citation, 9th Edition (style guide)Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest First edition., Jossey-Bass, A Wiley Brand, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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